Sir Roger Bhatnagar - NZ Herald Ad

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A small followup on the passing of my father, Sir Roger Bhatnagar, that I announced yesterday on LinkedIn and here.

In the 1980s, Dad regularly used full page ads in the NZ Herald to great effect to promote his electronics retail business Sound Plus, with aggressive discounting, some "swashbuckling" types of marketing like Pyjama Parties (where people would queue up Queen St in their pyjamas to buy heavily discounted VCRs and TVs), and other innovations. It was very much in the spirit of the times when electronics became accessible to the home, NZers were keen to have fun, and they were hungry for the latest gadgets as NZ became a more open economy.

So I thought it would be a nice tribute to sign Dad's life off publicly with a full page ad in the Herald - "Page 20" - which happens to be the medium he loved for his own business. We has also organised the official obituary notice as well for this morning's family notices.

Special thanks go to Jordan Williams and his team at the NZTU/Campaign Company for helping me with this ad.

​(Also posted on LinkedIn - click here)

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